A recent Twitter post from super producer Illmind got me thinking about how the “beat cd” has truly become obsolete. In 2009, I designed the MPC2000XL & SP-1200 Flash Drives with hip hop producers in mind. My original intention was to design a product that producers could use for beat shopping that would ultimately grab the attention of A&R’s, Managers, Rappers, etc. We live in a hyper competitive beat shopping market where A&R’s, Managers, and Artists get thousands of beat emails bombarded at them. Everyone has access to email and everyone has access to everyone’s email address. Competition is stiff. Prior to email submissions being the norm, producers and beat makers had to submit their beats via CD (Mail, Hand to Hand, etc.) and alot of people still do this.
However, Beat CD’s are obsolete for a few reasons:
- No one uses CD’s anymore. Industry leaders like Apple are phasing out optical drives (forward thinking…), consumers download their music & rip their music to iTunes (MP3 format), we stream our music via iPods to our car audio systems, etc.
- The process of getting beats off of a CD is slow and tedious. Ripping a CD is annoying. Pluging in a USB Drive, dragging and dropping, is a efficient & fluid process.
- CD’s are boring to look at & lack dual purpose functionality. A custom shaped USB drive is sure to grab the attention of anyone and as Illmind puts it… “cats like me need USB Drives”
Truthfully I could go on and on about why shopping your beats via CD’s is obsolete and a bad idea, but I think you get the idea. When it comes to shopping your music you generally only get one chance to make an enormous impression. Up and coming producers and beatmakers need to think outside the box… just a little, and invest some money into branding themselves. Presenting your music on a dope flash drive vs. a bland burned CD might be the foot in the door that lands you a sale. This is basic marketing 101.
For anyone interested in purchasing some dope USB Flash Drives to shop their music, I’ve set up a promo code (“25FLASH”) for http://www.hiphopdrumsamples.com for $24.99 Flash Drives. Thats $15 off the regular price. These things aren’t cheap to make or buy, but I guarantee they’ll get you plenty of attention and people will love carrying them around. Invest in yourself and your career!